MailChimp
Did You Mean MailChimp?

MailChimp introduced itself with a massive, integrated search campaign featuring nine stand-alone pieces that all kind of sound like “MailChimp.” Each execution was part of a highly orchestrated web of digital and physical content that used creativity to pique people’s interest, and Search to lead them back to the brand.

MailChimp created a massive, integrated search campaign featuring nine stand-alone pieces that all kind of sound like “MailChimp.” Using mispronunciation and design as our creative device, we made cultural activations for almost every type of media you can imagine—snack-food brands, musical groups, hairstyles, instruments, nail art, beauty trends, cinematic short films, OOH, influencers, editorials, etc.

Each execution was part of a highly orchestrated web of digital and physical content that used creativity to pique people’s interest, and paid and unpaid search to lead them back to the brand so it could fully introduce itself.

Case Study
We put a bunch of things out into the world that people interacted with
And then looked on as they connected the dots

The campaign culminated with a reveal story for one of MailChimp’s biggest audiences—marketers—delivering one important message: that being creative isn’t just fun, it’s good for your business. And MailChimp understands that more than anyone.

  • 29% more visits to MailChimp.com
  • 3.8 million organic searches
  • 775.3 million impressions
  • $3.52 million in earned media