MailChimp
Did You Mean MailChimp?

We created a massive integrated search campaign with nine stand-alone pieces that kiiiinda sounded like MailChimp. Each piece was designed to appeal to a different part of culture as a crumb that would then lead them back to the brand.

We created a massive integrated search campaign with nine stand-alone pieces that kiiiinda sounded like MailChimp. Each piece was designed to appeal to a different part of culture as a crumb that would then lead them back to the brand. PR played an integral role in the campaigns success. We seeded stories with and hosting events for influential people and publications so that the campaign was covered extensively in Vogue Paris, NY Daily News, Pitchfork, Rolling Stone, Women’s Wear Daily, Forbes and The Guardian, etc. Eventually, this culminated in a big reveal story for one of MailChimp’s biggest audiences—marketers

Case Study
We put a bunch of things out into the world that people interacted with
Which got people talking
And then we waited

The campaign culminated with a reveal story for one of MailChimp’s biggest audiences—marketers—delivering one important message: that being creative isn’t just fun, it’s good for your business. And MailChimp understands that more than anyone.

  • 29% more visits to MailChimp.com
  • 3.8 million organic searches
  • 775.3 million impressions
  • $3.52 million in earned media