Tropical deforestation is the second largest cause of climate change, and we’re already witnessing the irreversible effects of global warming. While many talks and documentaries have focused on the ongoing issue, we wanted to utilize the immersive nature of VR to make you contemplate the subject from a first-person perspective.

What would it be like to be a tree? And how could that experience inform the way in which you think about the environment at large?

This fully immersive, room-scale exhibition transforms you into a rainforest tree. With your arms as branches and your body as the trunk, you’ll experience the tree’s growth from a seedling into its fullest form, and you'll witness its fate firsthand.

screenshot illustrating the immersion story of the Tree VR experience
And with four-dimensional elements like ambisonic sound, haptic floor and backpack feedback, touch controllers and heating and cooling elements...
details from the Tree VR experience
screengrab of fire consuming trees from the Tree VR experience
...we reveal the unforgettable atrocities that mankind brings on Mother Nature and her non-human inhabitants.
Collage of images from the Tree VR experience

Tree VR has been shown to more than 10,000 people at more than 30 festivals and conferences and has garnered over 130 million press impressions. Not to mention, the experience was visited by notable figures such as actor Zachary Quinto, actress Jenny Slate and Google co-founder, Sergey Brin. While critical mass was not a primary objective, the reach of influencers and festival-goers was the right audience mix to attract attention and spawn deeper conversations for project-scaling in 2018.